Her Toxic Empire is Melting Down

Sean Lim
Sep 6, 2024

Are we seeing New Jeans creator Min Hee-jin in her final last gasps at power? With the walls closing in on her, there are few doors remaining to her which would ensure a public or legal victory against K-POP conglomerate HYBE.

Calling upon her short list of allies, Min Hee-jin found public support this week from a music video director, New Jeans fan group members and a few of the New Jeans artists themselves. But will that be enough to combat real legal obstacles and a media that is growing ever more weary and skeptical of her charades?

Originally published at https://www.seoulite.tv on September 7, 2024.

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