Alert for ARMY: BTS fans fooled into ordering creepy HYBE funeral

Sean Lim
1 min readMay 9, 2024

Why did these creepy funeral-themed protests in the name of BTS against HYBE seem really off? Three very coordinated campaigns in the name of the BTS and New Jeans fandoms were unleashed against HYBE right after Ador CEO Min Hee-jin’s diarrhea press conference. Who were these mysterious organizers that the mainstream media believed without question to represent the entirety of Korean BTS Army and New Jeans bunnies?

Was their message to ‘protect BTS and New Jeans from HYBE’ actually genuine or just psychological manipulation? Why does the result seem to have little impact on the artists’ well-being and rather have the effect of intensifying hate against Bang Si-hyuk and inciting allegations against HYBE instead of Min Hee-jin? ARMY please let me know if any rando person can claim to speak on behalf of the entire fandom.

Originally published at https://www.seoulite.tv on May 10, 2024.

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Sean Lim

Content creator and writer on the real drama behind K-drama.